“Run–D.M.C. took hardcore hip-hop from an underground street sensation
to a pop-culture phenomenon. Although earlier artists, such
as Grandmaster Flash and The Sugarhill Gang, made rap’s initial strides
on the airwaves, it was Run–D.M.C. that introduced hats, gold chains,
and untied sneakers to youth culture’s most stubborn demographic group:
young white male suburban rock fans. In the process, the trio helped
change the course of popular music, paving the way for rap’s second
generation.” –The Rolling Stone Encyclopedia of Rock & Roll
Whole piece via needsupply HERE.