13.9.13

Eva Chen.


Chen recalls how, when she was growing up, she never imagined that she might be able to send a note to the editor of a magazine that she admired--and actually get a response. As part of her effort to turn Lucky into a magazine readers feel they "can talk to," Chen is proudly trying to “set an example by doing that. So if someone tweets me asking whether they should buy Valentino rock stud heels and YSL tribute heels, they are going to get a response from me, in at least 24 hours, if not two hours,” she says.

This forward thinking attitude, and desire to see a collaboration between the fashion industry and the tech startup world is exactly what will propel Lucky Magazine above other Fashion publishing houses. It's really great to see Eva take on the role of editior-in-chief with Lucky after following her since her early years with Teen Vogue.  

Read the whole fastcompany piece HERE.